Any advice for a first time conference-goer?

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I’m going to my first conference next month, and am looking for some general tips and advice from experienced conference-goers on how to get the most out of it. The conference is in Rome, which I’ve never been to, so I’m quite excited about going. I’m generally a bit shy in large groups, but would like to try and use the event as a networking opportunity as well as a learning experience. It’s a three-day event with a reception afterwards. 

I’m the only person representing my company at the conference. Fortunately, I’m not giving a presentation! But my boss has told me to come back with some useful contacts. Help!!

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